|
||||||||||||
Semester Offering: | ||||||||||||
|
||||||||||||
|
||||||||||||
Traditionally in the high-tech product and service development the major focus has been on technology and technical design issues. However, currently the focus is shifting more on usability of products and services. Also tightening competition requires more differentiated products and services where the user needs and customer segments are profoundly understood. This course outlines user-centered design approach to ensure appealing total customer experience of telecom products and services. The EVN students will carry out end-user and target client segment analysis for selected telecom product or service ideas (later called EVN cases). In the beginning of this course EVN cases will be innovated, assessed and selected together with the students. And later in the courses of Technology Road-mapping Strategies for Telecommunications and Project and Financial Management these cases can be analyzed more detailed from different perspectives.
|
||||||||||||
|
||||||||||||
Computer Supported Collaborative Work, Human-Computer Interaction, Commercialization of high-tech products.
|
||||||||||||
|
||||||||||||
None.
|
||||||||||||
|
||||||||||||
I Innovating and Assessing the Relevant Cases for Telecom Product or Service Design (EVN related topics)
II Set Business Goals
III Understand Users
IV Design the Total Customer Experience
V Evaluate Design
VI Assess Competitiveness
|
||||||||||||
Learning Resources: | ||||||||||||
|
||||||||||||
K. Vredeburg, S. Isensee, C. Righi: User-Centered Design: An Integrated Approach . Upper Saddle River , NJ : Prentice Hall PTR, 2002.
|
||||||||||||
|
||||||||||||
CSCW journal
|
||||||||||||
|
||||||||||||
The final grade will be computed from the following constituent parts:
|
||||||||||||